The Story
Naboso was weeks away from launching their brick-and-mortar sales strategy. Then the global pandemic hit. So, what did we do? The only thing we could: #Pivot. We transformed Naboso into a DTC powerhouse, complete with a fresh website, GTM strategy, and rebrand campaign. But before we could do that, we had to give the brand a whole new look, feel, and narrative that gave it a modern vibe—one that was more representative of their groundbreaking products.
Roles and Responsibilities
✅ Lead copywriter
✅ Creative direction for brand narrative and voice
✅ Marketing strategy
Key Results
📈 200% ROAS on rebrand campaign
📈 2.7x increase in monthly revenue over three months
📈 2 crying founders (happy tears only)