The Story
The in-store Lovesac experience was exactly that…an experience. And a great one, too. But their online one was no match, and it was negatively impacting sales and conversions. So, we brought the in-store experience online, educating consumers with a benefit-driven, interactive look at the company’s flagship product. Sales and conversions followed.
Roles and Responsibilities
✅ Lead copywriter
Key Results
📈 38% increase in sales through digital channels
📈 66% increase in website conversion rates