The Story

When more than 80% of your audience is an aging demographic, you’re on the fast-track to becoming obsolete. Jarlsberg came to us in desperate need to reach a new, younger audience (yes, I’m talking about millennials). We delivered with a campaign that not only introduced the product to a new generation, but has defined the brand since.

Roles and Responsibilities

✅ Campaign concepting

✅ Lead copywriter

✅ Script writing for video and audio ads

✅ Creative direction support

✅ Video production support

Key Results

📈 13% increase in revenue throughout campaign geo

📈 10% conversion rate via SEM

📈 1,358% increase in new website visitors

📈 <$1 CPA for Facebook remarketing ads

📈 30% higher video engagement vs. industry benchmark