The Story
Remember when we thought dogs could transmit COVID-19 to humans? Yeah, that was a thing. So, as humans went into lockdown, so did our dogs. Pups and their parents needed a way to keep in touch, to share some love, to simply check in with each other. Enter “Greeting Paws”—greeting cards for pets, from pets.
Roles and Responsibilities
✅ Campaign concepting
✅ Creative direction
✅ Copywriting
Key Results
📈 +35,000 UPVs
📈 3.6% bounce rate
📈 Campaign extended to include cats