The Story
360Learning was growing like crazy in Europe, but its foray into the US market was off to a slow start. I was brought in as the company’s first copywriter to streamline messaging and create demand. So far, so good.
Roles and Responsibilities
✅ Leading all-things copy as the Head of Copy
✅ Working across brand, DG, and product marketing teams
✅ Creative direction for campaigns, ads, product videos, and more
Key Result
📈 160% YOY increase in sales-qualified pipeline