The Story
In 2021, 360Learning was firing on all cylinders in Europe. But their foray into North America was a different story. What they needed was a brand marketer and writer who could create a compelling platform and bring it to life across their entire ecosystem of content channels.
Roles and Responsibilities
✅ Strategy: brand, campaign, thought leadership, social, and distribution
✅ Creative direction
✅ Copy and content execution
Results
📈 $30m to $65m → ARR growth
📈 39% decrease → cost/SQL
📈 28k+ followers → exec thought leader LinkedIn
📈 15k to 45k followers → 360Learning LinkedIn
📈 26% conversion rate → course landing page during campaign
📈 0 to 4,000+ → launching and growing an L&D community